Canada Life and Oak View Group submit proposal to London City Council to rename Downtown Arena

Sep 10, 2024

Canada Life and Oak View Group have jointly submitted a proposal to London City Council to rename the 10,000-seat multi-purpose sports and entertainment venue, Canada Life Place. London City Council is expected to vote on the proposed new name at the scheduled council meeting on September 24.

“Canada Life has called London home for 150 years, and we’re excited about this opportunity to build on our shared history,” said Fabrice Morin, President and COO, Canada Life. “We look forward to working with the City Council and answering any questions they might have as we move through next steps.”

“We look forward to partnering with Canada Life as we continue to position the venue as a premier destination for entertainment, sports and community events in London and Southwestern Ontario,” said Tom Pistore, President, OVG Canada. “As a company with deep roots in London, Canada Life shares our dedication in supporting the community.”

Labatt, the previous name sponsor, will continue to play a significant role at the venue as the official beer, seltzer, cooler, hard tea, and cider sponsor through 2031. OVG and Labatt have reached an agreement to extend pouring rights until 2031 so that fans can continue to enjoy homebrewed Labatt products.

About The Canada Life Assurance Company
Canada Life is a leading insurance, wealth management and benefits provider focused on improving the financial, physical, and mental well-being of Canadians. For over 175 years, individuals, families and business owners across Canada have trusted us to provide sound guidance and deliver on the promises we’ve made. We proudly serve more than 12 million customer relationships from coast to coast to coast.

Canada Life is a subsidiary of Great-West Lifeco Inc. and a member of the Power Corporation of Canada group of companies.